Not an advertising agency,
more a strategic, creative and production resource.
We are a strategic, creative and production resource that delivers cut-through advertising in all media and in all categories. But we are not an advertising agency. (We are just that part of an ad agency you actually need – we've dispensed with the rest).
'Fugitives' from big agency life – two Group Account Directors,
a Creative Director, and an Executive Content Producer.
Why we do it.
The big agency model is broken (it was shattered by the departure of media revenue some years ago). To cover their costs and overheads, conventional agencies are now charging every cent they can. We don't do that.
Because we can change size and shape, we put only the people you need on the business. We don't want a contract, monthly service fee or expect a mark-up on third-party suppliers – no freeloaders in meetings and no supposedly free lunches.
And because there are now so many talented creative people who prefer to work freelance, we draw from a deeper pool of resources than you'd find in any agency. This means we can find the experience and the expertise without unnecessary expense.
What we do.
Our work has a Bauhaus simplicity in that 'form follows function'. There are five stages:
You brief us
We put together a dedicated team
You approve the team, cost estimate, and timetable
We develop work from strategy to creative concept and execution, with approval meetings at all critical stages
You receive the completed project
Our lovely clients.
Just a few of the many wonderful brands we've (collectively) been proud to be involved with.