Born of two group account directors, a creative director and an executive content producer.
Simone has over 25 years experience as an Account Director and Project Manager. She joined Y&R and then moved to Leo Burnett and then Mattingly before starting a long and varied career at Adventure.
During her time there, the agency reinvented itself as Loud, where she rose to the position as Group Account Director. Along the way, she studied marketing, increasing her value to the clients.
This constant evolution of the company had a very positive effect on her career in that it exposed her to all the disciplines of a full service agency – mainstream media, digital & direct, multi-cultural comms, even a specialist unit directed at Baby Boomers. It also gave her experience across categories like FMCG, banking, pharmaceuticals, telecommunications, entertainment, education, government and public service, technology, cosmetics, sport, automotive, and tobacco.
Simone also spent three years in various marketing roles at American Express, so she has hands-on knowledge of the corporate world and a strong understanding of the business from a client's perspective.
Morph is the perfect opportunity to put all these skills to work.
John 'Reg' Ruggiero.
John, better known to the industry as 'Reg', has earned the reputation of being one of Australia's most experienced and respected television producers.
He started his production career at Fortune Advertising before joining the legendary Mojo. As TV, Cinema, and Radio Producer he enjoyed the company's heyday period and could not have found a more intense training ground for his chosen path. In 1986 he decided to go it alone and set up 'It's A Wrap'. The company has been an outstanding success with his roll call of clients, directors, and post-production houses reading like a who's-who of Australian and International Advertising .
At last count, Reg had produced commercials for over 120 major brands, too many to show here. Morph is an opportunity for him to continue his work within a business model that reflects the direction the industry is now heading.
Wayne has over 30 years creative experience under his belt with renowned agencies such as Mojo, O&M, Clemenger, DMB&B. Up until 2017, he spent 20 years as executive creative director and partner of Oddfellows Dentsu.
Always a hands-on creative, Wayne wrote and produced dozens of campaigns for Toyota which helped the brand attain and maintain its position as Australia’s number one for car sales.
Whether it is writing eDM’s or major campaigns, Wayne treats every job as a unique opportunity to help a client build both sales and brand cred.
With over 18 years working on local and global brands, Karla is a passionate advertising, design, marketing and strategy director.
Joining the Morph team in 2015 Karla's experience is diverse, having managed campaigns across categories from FMCG, financial services, insurance, government projects, entertainment, fashion, healthcare, and multicultural communications.
It's no coincidence that all of our clients consider Morph a creative partner in their business, and it's people like Karla who thrive on building and nurturing these lasting relationships.
Morph has been the perfect business model for her to immerse herself in our client's businesses, and more involved in the strategic and creative directions of projects.